Chanel is one of the most highly recognizable brands and some might even think of it as the holy grail among fashion bloggers and style enthusiasts. But like any great company and brand, there is an intriguing story that most people have never heard of.
The Vero Vogue Team takes you through a walk down history back to the origins of this pioneer brand.
1883 – The birth of Gabriell Boheur Chanel, French designer and founder of Coco Chanel who later turned out to be pioneer in the fashion industry. Gabrielle Chanel gained the nickname Coco from her time as a chanteuse.
1910 – Chanel opened her own hat boutique aged 21 under the name ‘Chanel Mode’. She would later revolutionize fashion — high fashion and everyday fashion by replacing structured-silhouettes, based upon the corset and the bodice, with garments that were functional and at the same time flattering to the woman’s figure.
1921 – Chanel launched her most popular fragrance No 5′ named after the number of the sample Chanel liked best.Traditionally, fragrance worn by women had adhered to two basic categories: respectable women favored the pure essence of a single garden flower, and sexually provocative perfumes heavy with animal musk or jasmine were associated with women of the demi-monde, prostitutes or courtesans. It is still the best selling perfume in the world.
1924 – Chanel presents its first makeup collection. Based on the belief that luxury begins with perfect skin, Chanel developed the first comprehensive line of fifteen groundbreaking skincare products.
1926 – ‘Little Black Dress’ was invented in 1926. A little black dress (LBD) is a black evening or cocktail dress, cut simply and often quite short. Fashion historians ascribe the origins of the little black dress to the 1920s designs of Coco Chanel. It was intended to be long-lasting, versatile, affordable, accessible to the widest market possible and in a neutral colour.
1954 – ‘The Little Black Jacket’ designed by Coco Chanel. The Chanel jacket is without a doubt one of fashion’s chicest and most revolutionary pieces. The jacket was intended to ease women from the constraint of the wasp-waisted silhouette of the Fifties.
1954 – aged 71 Gabrielle Chanel staged the grand re-opening of her couture house. Tired of the fashions of the time, she inspired a second fashion revolution with her original creations.
1955 – The 2.55 bag named after its own birthday February 1955. Combining leather with a gold chain, she invents a supple new style of shoulder strap that is uniquely strong and light and that allows a woman’s hands to remain free.
1957 – Gabrielle creates the legendary two tone shoe in beige with a black contrasting toe cap. The novel style creates a uniquely flattering effect, at once shortening the foot and lengthening the leg.
1983 – After Mademoiselle Chanel’s death on January 10th, 1971, Karl Lagerfield is appointed artistic director for Chanel Fashion, Designer of all Haute Couture, Ready to wear and Accessory collections in 1983 and remins at the position till date.